45 Minutes to Double Your Sales in 90 Days — or Your Money Back
Five short videos that teach you exactly how to sell your handmade work — by fixing the five mistakes almost every maker makes the moment a customer asks, "How much?"
You know how to build it. Nobody ever taught you how to sell it.
You measure twice and cut once. You sweat the joinery, the glaze, the finish, the details nobody else would notice. That obsession is exactly why your work is worth more than anything on a big-box shelf.
But selling doesn't feel like building. So here's what usually happens:
You blurt out a number. They hesitate, say "You do beautiful work!" and walk away. The piece goes back on the shelf — and you start wondering if you should lower your prices.
The problem isn't your price. It's that the customer heard the number before they understood WHAT THEY WERE HOLDING. Selling is a skill — and like any craft, it's one you can learn step by step.
The 5 Sales Principles Every Maker Needs
One video per principle. Each one names the mistake that's costing you sales — and shows you exactly what to do instead.
Build Value Before You Name the Price
The mistake: answering "how much?" with a number and nothing else.
The fix: a simple way to respond that makes the price make sense before they hear it.
Sell What It Means, Not What It's Made Of
The mistake: talking about wood species, clay bodies, and techniques.
The fix: connecting your piece to the moment, the person, or the home it's going into.
Ask Before You Tell
The mistake: pitching every customer the same way.
The fix: a few easy questions that reveal why this buyer is really interested.
Tell the Story of the Making
The mistake: assuming the quality speaks for itself.
The fix: a short, honest story of how it was made that turns a product into something they want to own.
Actually Ask for the Sale
The mistake: waiting for the customer to decide on their own.
The fix: a natural, no-pressure close that doesn't feel pushy — to them or to you.
Is this for you?
This is for you if…
- You make things by hand and sell them at markets, shows, your shop, or online
- People love your work but don't always buy it
- You freeze up or underprice when someone asks the cost
- You'd rather be in the shop than "doing sales"
This isn't for you if…
- You're looking for pushy, high-pressure sales tactics
- You want to compete by being the cheapest option
- You won't try anything new at your next sale
I'm Jordan Tait. I build things, and I sell them.
I've spent 16 years in sales and earned my MBA, but the principles in these videos come from my own shop. I grew a custom furniture business from zero to $600,000 a year in three years by selling value instead of price. For the last three years I've taught other makers to do the same, helping them double their sales.
Why you won't find reviews here (yet)
For the past three years I've taught these principles in person, to makers at shows, in shops and on calls. This is the first time I've packaged them into a course you can buy, so there aren't any reviews on this page yet. I'd rather leave this space empty than fill it with something that isn't real.
What you get for being one of the first:
- The launch price. $49 now; it won't stay there.
- A direct line to me. Reply to your welcome email with questions and I'll answer them personally.
- A say in what comes next. Your feedback shapes the full program I'm building.
And the 90-day money-back guarantee still applies, so going first costs you nothing. If the videos help, I'd love to hear about it. You might be the first story on this page.
— Jordan
Everything you need to start selling better this week
- 5 focused videos — about 45 minutes total
- The 5 biggest mistakes makers make, and what to do instead
- Words you can use the next time someone asks "how much?"
- Lifetime access — rewatch before every market or show
- Watch on your phone, tablet, or computer
Guarantee
Double your sales in 90 days, or get your $49 back.
Watch the five videos and put the principles to work for the next 90 days. If your sales haven't doubled, email us and we'll refund every penny. No hoops, no hard feelings.
Questions
I'm not a "salesy" person. Will this work for me?
That's exactly who it's built for. None of this is about pressure. It's about helping a customer understand what they're looking at, so the decision is easy for them.
I sell online, not in person. Does it still apply?
Yes. The same five principles shape your product descriptions, your photos, your messages, and how you answer questions in the inbox.
How long does it take?
About 45 minutes for all five videos. Most makers watch them in one evening and use the first principle at their very next sale.
How do I get access?
Right after checkout you'll get an email with your login. The videos are ready to watch immediately.
What if it doesn't work for me?
You're covered by the 90-day money-back guarantee above. If your sales haven't doubled, just email us for a full refund.
Your work is already worth it.
Now learn how to show them.
Five videos. Forty-five minutes. Your next customer who asks "how much?" will hear a very different answer.
Get the 5 Videos — $49 Instant access · 90-day money-back guarantee